The Apprentice Season 7 Episode 2 Mobile Phone Application 2011
5.4/10 by 26 users
An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.
- Released: 2011-05-11
- Runtime: 60 minutes
- Genre: Reality
- Stars: Lord Alan Sugar, Mark Halliley, Karren Brady, Tim Campbell
- Director: Roman Green, Paul Broadbent, Kat Airy, Naomi Banat, Laura Walker
