Document 72 Hours Season 2018 Episode 13 The Women on the Cosmetics Floor 2018
Sales at department stores have been sluggish in recent years, but the stores' cosmetics sections are providing a ray of light with their robust growth. In 2017, sales at these sections jumped 17% from the previous year and topped 500 billion yen. Each day, about 2,000 customers buy their preferred makeup products at one long-established department store in Nagoya offering an array of famous brands. These customers include an 88-year-old company executive who never goes without makeup, a young woman setting on a new path in life by changing her job and her makeup, and an art dealer who considers cosmetics to be a vital part of her "combat uniform" worn during business battles. How do women want to present themselves and to be seen? For 3 days, we watched the customers quietly – but excitedly – finding their ideal makeup.
- Released: 2018-08-21
- Runtime: 25 minutes
- Genre: Documentary
- Stars:
- Director:
